Minister Zaritza Dinkova: We will strengthen Bulgaria's advertising presence on the Israeli market

The creation of combined tourism products for Israeli tourists is also being considered

The possibility of creating combined tourist products for Israeli tourists - cultural and health tourism combined with the Jewish heritage in Bulgaria, was discussed by the Minister of Tourism Zaritza Dinkova and the Ambassador of the State of Israel, H. E. Yoram Elron.

Bulgaria will increase its advertising in the Israeli media, relying on the digital campaign, Minister Dinkova said. It is planned to promote opportunities for mountain, eco, spa and wellness tourism.

"The creation of special itineraries to promote the main Jewish landmarks will spark serious interest and increase the flow of tourists. I have already spoken with the Ambassador of Bulgaria to the State of Israel - Slavena Gergova to start the implementation of this project," Minister Zaritza Dinkova emphasized.

Offering one-day packages that include destinations close to the main place of stay of Israeli tourists in Bulgaria will be extremely well received, Ambassador Yoram Elron emphasized. "Bulgaria is becoming an increasingly popular tourist destination for Israeli citizens and a serious alternative for holidays instead of Greece," he added.

In May 2023. The Ministry of Tourism made the first ever presentation of destination Bulgaria to representatives of the Israeli tourism industry. The forum was held with the support of the Embassy of Bulgaria in Israel and the Israel Association of Travel Agents and Consultants.